The 2015 Symposium

First of all, here is where you will find the proceedings of the 2nd Corfu Symposium on Managing and Marketing Places and here are some photos of the 2015 Symposium.

About the Symposium

The theme of the 2nd Corfu Symposium on Managing & Marketing Places, “Connecting People and Places” reflects the increasing quest for authenticity in tourists’ experiences, both from a supply and demand perspective. Issues of ‘connecting’ people and places therefore become important for place managers and marketers, for a wide range of tourism-related businesses, and also for tourists themselves. The Symposium will explore the ways the tourism product can be created, communicated and delivered in order to increase authenticity through experiential consumption.


Monday 27th April

Registration – open from 10am

12:00 Welcome and opening address
Mr Konstantinos Nikolouzos Mayor, Corfu Municipality
Dr Heather Skinner Symposium Chair

13:00 Welcome lunch buffet


14:30 – 16:00 Keynote address by Professor T C Melewar
Middlesex University, UK
Corporate and place brand identity

16:00 – 16:30 Coffee

16:30 – 18:00 Session 1: Facilitator – Pepé Soomers
Special Session: Local, National & International Research

Initiatives and Resources

20:00 BBQ on the terrace of the symposium hotel

Tuesday 28th April

09:30 – 11:00 Session 2: Facilitator – Dr Heather Skinner
Experiences, Meaning & Memories – Local Products
The impact of holidays on UK residents’ future tourism preferences and food consumer behaviour: The case of Greece as tourism destination
Dr Eleftherios Alamanos Newcastle University Business School
Prof Michael Bourlakis Cranfield School of Management, Cranfield University
Prof Martin Hingley Lincoln Business School, University of Lincoln, UK

Corfu Producers – presentations on local craft product production
Spyros Kaloudis Corfu Beer

11:00 – 11:30 Coffee

11:30 – 13:00 Session 3: Facilitator – Pepé Soomers
Experiences, Meaning & Memories – Souvenirs
Place, Brands and Merchandising: Case study on ‘Barrybados’
Dr Heather Skinner Green Corfu

Corfu Beer and the tourist consumption experience
Prof T C Melewar Middlesex University London, UK
Dr Heather Skinner Green Corfu

John Petsalis Corfu Museum

13:00 – 14:30 Lunch

14:30 – 16:00 Session 4: Facilitator – Dr Heather Skinner
Engaging People with Places
The Evaluation of Tourist Satisfaction in Islanding Destinations:
The Case of The Ionian Islands

Dr Evangelia D. Parisi University of the Aegean, Chios, Greece.

In search of Odysseus
Alex Christou Green Corfu

17:00 Depart for our visit to Gouvia – ancient Venetian Shipyard and Gouvia Marina. The visit will include an evening drinks reception and harbour cruise.

Wednesday 29th April

09:30 – 11:00 Session 5: Facilitator – Dr Heather Skinner
Socially responsible tourism developments
Social entrepreneurship & ecotourism from theory to practice:
Case study of Slovene Istria
Dane Podmenik University of Primorska, Slovenia

The social responsibility image of countries:
A critical review of the 2015 World’s Fair
Ms Cristina Fona Middlesex University London, UK
Prof T C Melewar Middlesex University London, UK
Prof Charles Dennis Middlesex University London, UK

Architectural Authenticity and Water-Town Tourism in China:
A Case Study of Xitang
Teng Fei Tohoku University, Sendai, Japan
Dinil Pushpalal Tohoku University, Sendai, Japan

11:00 – 11:30 Coffee

11:30 – 13:00 Session 6: Facilitator – Dr Heather Skinner
Special Session: Tourism Niches and New Markets
Attracting New Tourism Markets:
Special Interest Tourism – Alternative Activities, Spiritual, and Wellness Tourism
Roula Rouva, RRL

Val Osborne-Androutsopoulou , Casa Lucia

Pepé Soomers, Corfu Buddha Hall

13:00 – 14:00 Lunch

14:30 – 19:00 Coach departs for our visit to the Achilleion Palace, built by the Empress of Austria, Elisabeth (Sisi) of Bavaria, later the summer residence of the German Kaiser Wilhelm II. Then we will visit the Theotoky Estate.

20:00 Trip to Corfu Town – Delegates may take up the opportunity of joining us in Corfu town where we will take an evening guided walk around this historic UNESCO World Heritage Centre (dinner is not included but there are plenty of cafes, tavernas and restaurants in the town)


Thursday 30th April

09:30 – 11:00 Keynote address by Dr Pieter van Beukering
Institute for Environmental Studies, Vrije Universiteit, Amsterdam
Environmental considerations: Islands; sustainability; and cruise tourism

11:00 – 11:30 Coffee

11:30 – 13:00 Session 7: Facilitator – Dr Heather Skinner
Place strategies
Hospitality Enterprises & Destination Tourism Competitiveness: The case of Naples
Ms Gaia de Leva Glion Institute of Higher Education, Bulle, Switzerland
Mr Claudio Zucco Glion Institute of Higher Education, Bulle, Switzerland
Ms Marija Lazarev Glion Institute of Higher Education, Bulle, Switzerland

Localisation of tourism strategy – Insights from NTOs in Japan
Dr Keith Dinnie Middlesex University London, UK

13:00 – 14:00 Lunch

14:00 – 15:30 Session 8: Facilitator – Pepé Soomers
Place, Image and Identity
What REALLY Happens in Kavos
Dr Nicola Williams-Burnett Cardiff Metropolitan University
Dr Heather Skinner Green Corfu
Dr Julia Fallon Cardiff Metropolitan University

Media strategies for attracting tourism during the Arab Spring uprisings
Prof. Eli Avraham University of Haifa, Israel

Belfast City Tours and the Commodification of Conflict Heritage:
A Consumer Behaviour perspective on Dark Tourism in Northern Ireland
Prof Helen Woodruffe-Burton Northumbria University, UK
Dr Anders Wappling Northumbria University, UK

15:30 – 16:00 Coffee

16:00 – 17:30 Round Table discussion and closing remarks

19:00 Coach departs for our Symposium Dinner at Archontiko Restaurant